Category: Interview | Case Study

Sell with WP Email Case Study

Email Case Study: Commonly Asked Questions from Turo

In a previous email case study, we took a look at the importance of educating customers about your products. However, if your product is new and you’re trying to gain trust in the market, preemptively answering commonly asked questions can...

/ February 20, 2017

Sell with WP Interviews: Dale Reardon on My Disability Matters

In this interview, Dale Reardon, founder of My Disability Matters group of sites –,, and – talks about his mission to provide disability-related news, information, and advice that is timely, and to build a community willing to...

/ January 30, 2017

Sell with WP Interviews: Matt Medeiros on Running a WordPress Podcast and Agency

In this interview, I talk to Matt Medeiros from the Matt Report podcast, his agency Slocum Studio, and products at Slocum Themes. His podcast focuses on WordPress news, interviews, and advice for freelancers, businesses, and agencies. The agency provides design...

/ January 16, 2017
Sell with WP Email Case Study

Email Case Study: WooCommerce Order Confirmation Email

In our first email case study of the year, we take a look at one of the transactional emails present in all eCommerce platforms. This is the WooCommerce order confirmation email from the WooCommerce store that outlines a purchase and...

/ January 9, 2017
Sell with WP Email Case Study

Email Case Study: Sale Reminder Email from Moo

‘Tis the season of store promotions and sales. As customers plan their gift purchases and needs for the new year, and merchants do and inventory flush, the year-end holidays are a perfect time for discounts. For promotions on eCommerce stores,...

/ December 12, 2016
Sell with WP Email Case Study

Educate Customers with Product Tips Emails

Customer education is an important part of the sales process. If your customers don’t know how to get the most out of your products, they may not be as satisfied with their purchase as they can be. This means that...

/ November 14, 2016

Sell with WP Interviews: Brent Shepherd on Prospress

In this interview, I talk to Brent Shepherd from Prospress. Prospress is the developer of the Subscriptions extension – one of he most popular extensions for WooCommerce. Other extensions by them include the WooCommerce Subscription Gifting, One Page Checkout, and...

/ October 31, 2016
Sell with WP Email Case Study

Customer Story Emails to Promote Your Brand

Customer stories highlight the type of experiences your customers have while using your products. Periodic customer stories can be great additions to your store blog. Customer story emails help promote these posts and drive traffic from your mailing list. In...

/ October 24, 2016
Sell with WP Email Case Study

Email Case Study: New Product Release from Withings

In this email case study, we look at the new product release email from Withings that provides a brief introduction to the product, and then prompts recipients to sign up for the launch announcement. This helps build a list of...

/ September 19, 2016
Sell with WP Email Case Study

Email Case Study: Indochino Cart Recovery Email

In this month’s email case study, we will review the Indochino cart recovery email. Indochino is an online provider of made to measure clothing for men, including suits, shirts, and accessories. The cart recovery email is sent when a customer...

/ August 29, 2016

Sell with WP Interviews: Steven Sashen on Barefoot Running and Shark Tank

This is our first store owner interview and we’re thrilled to have Steven Sashen on. Steven is the founder and CEO of Xero Shoes – makers of barefoot running footwear where you can purchase pre-made sandals or kits to make...

/ August 8, 2016
Sell with WP Email Case Study

Email Case Study: Order Confirmation Email from Bellroy

This month, we take a look at the order confirmation email and the accompanying shipping confirmation email from Bellroy, makers of leather wallets. The order confirmation email is one of the default emails in WooCommerce and Easy Digital Downloads. In...

/ July 25, 2016