Prepare your Social Profiles for Holidays and New Year’s
As holiday purchases come to a close over the next week, you can continue the conversation with your customers over social media. One of the things you can do to let customers know that you’re active on social media is...
8 Tips to Improve your WordPress Store Security
Cyber security and hacking have become a common part of today’s conversations. The media is often abuzz with hacking incidents around the world. It is important to remember that cyber security doesn’t just affect big organizations and countries, but also...
Some Takeaways from WordCamp US 2016
The WordCamp US 2016 conference was held in Philadelphia over the past weekend. I had the opportunity to attend the conference and learn from a diverse list of talks. Below are some of the interesting takeaways that are relevant for...
Add FAQs to Your WooCommerce Store
Part of a well-crafted sales copy is to answer any objections that customers may have. However, the copy probably won’t be able to address all the questions customers have about your products and the operational side of your business. In...
Better SEO for Stores on WordPress
Like many things on your eCommerce store, SEO is something that constantly requires time and effort to improve. Many factors go into increasing the search ranking for your store for relevant keywords. In my previous post about SEO, I covered...
Helpful Tips to Improve Your Store Blog
Unique, relevant, and quality content is the key to marketing on different channels. Your store blog is an important tool that can help you organize and house this content. This can include text posts, videos, podcasts, etc. We’ve written about...
Harnessing WordPress, WooCommerce, and Email Marketing to sell more products (& the best free tools to get started)
This is a guest post from Alex Denning. Alex is a WordPress freelancer, blogger, and marketer. Check out his weekly blog, or learn how to manage almost everything about your WordPress site at MasterWP. Effective email marketing is the one...
Getting a Detailed Look at Your Customers: Users Insights Review
As giant retailers like Amazon or established brands like Macy’s have grown to dominate eCommerce sales, small retailers can have a tough time determining how to carve out a unique selling proposition in the eCommerce arena. For many independent merchants,...
10 Tips to Optimize Checkout for Improving Conversions
Recently, we looked at a cart abandonment recovery email which is sent when users leave a store with items in the cart and without completing checkout. Cart abandonment affects roughly 70% of all all online orders. You can reduce this...
Email Marketing Tips to Engage Customers
Emails are one of the best marketing channels for eCommerce stores. We’ve written about lifecycle emails that keep customers engaged throughout their lifetime of interaction with your brand. In this post, we’ll go over three email marketing tips that can...
8 Best Social Channels Great For Marketing Your Business with High ROI
It’s 2016. Let’s get something right. Social media is too much noise right now. Even the biggest brands that were once getting a ton of traffic from places like Facebook are now reaching very few of their fans. One stat...
Value Metrics for New Stores: Conversion Rate
In this post, we continue our series of value metrics that new store owners should focus on. In previous posts, we’ve covered key metrics related to revenue, tracking repeat customers, and metrics affecting new customer acquisitions. Today, we will cover...