Category: Tips

Increase Customer Lifetime Value with Subscriptions

One of the challenges of growing an online store is to get repeat customers. Repeat customers are 25 times less expensive than new customers when it comes to acquisition. Offering subscription products is a growing trend that helps overcome this...

/ November 30, 2016

Add FAQs to Your WooCommerce Store

Part of a well-crafted sales copy is to answer any objections that customers may have. However, the copy probably won’t be able to address all the questions customers have about your products and the operational side of your business. In...

/ November 28, 2016
woocommerce seo

Better SEO for Stores on WordPress

Like many things on your eCommerce store, SEO is something that constantly requires time and effort to improve. Many factors go into increasing the search ranking for your store for relevant keywords. In my previous post about SEO, I covered...

/ October 17, 2016

Manage Accounting for eCommerce Stores on WordPress

As your eCommerce store grows, one of the things that grows with it is the administrative work around bookkeeping and accounting. These two are not interchangeable, as accounting for eCommerce stores encompasses a broader set of things. Bookkeeping refers to...

/ October 3, 2016
store blog

Helpful Tips to Improve Your Store Blog

Unique, relevant, and quality content is the key to marketing on different channels. Your store blog is an important tool that can help you organize and house this content. This can include text posts, videos, podcasts, etc. We’ve written about...

/ September 28, 2016
Email Marketing

Harnessing WordPress, WooCommerce, and Email Marketing to sell more products (& the best free tools to get started)

This is a guest post from Alex Denning. Alex is a WordPress freelancer, blogger, and marketer. Check out his weekly blog, or learn how to manage almost everything about your WordPress site at MasterWP. Effective email marketing is the one...

/ September 26, 2016
Users Insights Review

Getting a Detailed Look at Your Customers: Users Insights Review

As giant retailers like Amazon or established brands like Macy’s have grown to dominate eCommerce sales, small retailers can have a tough time determining how to carve out a unique selling proposition in the eCommerce arena. For many independent merchants,...

/ September 14, 2016

10 Tips to Optimize Checkout for Improving Conversions

Recently, we looked at a cart abandonment recovery email which is sent when users leave a store with items in the cart and without completing checkout. Cart abandonment affects roughly 70% of all all online orders. You can reduce this...

/ September 7, 2016

Use WooCommerce Subscribe All the Things to Add Product and Cart Subscriptions

Subscription products are becoming increasingly popular. For store owners, these create higher revenues and a consistent cash flow by providing a better line of sight and recurrence on purchases. For customers, these products reduce the effort to reorder for things...

/ August 22, 2016

Email Marketing Tips to Engage Customers

Emails are one of the best marketing channels for eCommerce stores. We’ve written about lifecycle emails that keep customers engaged throughout their lifetime of interaction with your brand. In this post, we’ll go over three email marketing tips that can...

/ August 1, 2016
Social Media eCommerce

8 Best Social Channels Great For Marketing Your Business with High ROI

It’s 2016. Let’s get something right. Social media is too much noise right now. Even the biggest brands that were once getting a ton of traffic from places like Facebook are now reaching very few of their fans. One stat...

/ July 6, 2016
WooCommerce shipping zones

Beginners’ Guide to WooCommerce Shipping Zones

WooCommerce 2.6 introduced shipping zones into the core platform, providing more shipping options for merchants directly within WooCommerce. Rather than being limited to “Flat rate” and “International Flat Rate” in terms of core shipping methods, merchants can now set up...

/ June 20, 2016