Category: Tips

conversion rate

Value Metrics for New Stores: Conversion Rate

In this post, we continue our series of value metrics that new store owners should focus on. In previous posts, we’ve covered key metrics related to revenue, tracking repeat customers, and metrics affecting new customer acquisitions. Today, we will cover...

/ May 9, 2016
managing sales tax

Managing Sales Tax for an eCommerce Store

Almost 90% of American businesses have fewer than 20 employees, and I’d imagine that number is consistent worldwide. Most businesses out there aren’t the “Amazons of anything”; instead, they’re small businesses run by entrepreneurs with few or no employees. Based...

/ May 4, 2016
eCommerce value metrics

What eCommerce Can Learn from Baseball

Actionable Metrics for New or Small eCommerce Stores

/ April 27, 2016
Sell with WP Email Case Study

Email Case Study: Embed Polls in Survey Emails

In this month’s email case study, we will look at two examples of embedded polls within survey emails, and how you can implement these for your own store emails. You can embed polls in your emails to get higher completion...

/ April 25, 2016
growth

Cost of Selling: Invest in your eCommerce Store

You have a great idea for an online business. You want a website up as soon as possible. You’ve heard of free website-builders through GoDaddy, Wix, etc. Or you know that WordPress is a free platform to build a website,...

/ April 4, 2016
Sell with WP Email Case Study

Email Case Study: Feedback Email from Clearly

In this month’s email case study, we look at the feedback email from Clearly, an online retailer of contact lenses and other eye-wear. The email prompts the customer for feedback after they have purchased products on the store by directing...

/ March 28, 2016
SEO WooCommerce

Improve SEO on WooCommerce Product Pages

Search engine optimization (SEO) is the process of improving traffic to a website by ranking it higher on search engines for specific terms (also called “keywords”). You’ve probably heard “SEO” and “keywords” thrown around a lot. In this post, we’ll...

/ March 21, 2016
eCommerce photography

How High-Quality Product Photography Boosts Your eCommerce Business

This is a guest post from John Davis. John is the marketing director at removebackground.com. Remove Background is a professional eCommerce photography and image editing service for online retailers, photographers and designers. They offer high quality background removal and image...

and / March 16, 2016
customers

Value Metrics for New Store: Acquire New Customers

In our ongoing series about value metrics for new eCommerce stores, today we’ll take a look at 3 metrics related to acquiring new customers. As you run different marketing campaigns for your store, you should be familiar with the below...

/ March 7, 2016
Sell with WP Email Case Study

Email Case Study – Survey Email from The Den

Last month in our email case study, we looked at the receipt email from Michael Kors. In this month’s edition, we’re looking at another lifecycle email – the survey email. These emails are typically sent after a customer makes a...

/ February 29, 2016
mercantile store

Value Metrics for New Stores: Repeat Customers

Repeat customers are a key way to determine the sustainability of a business. That is why you will typically hear investors ask about the lifetime value of a customer from business owners. If a customer only purchases from your store...

/ February 22, 2016
mobile commerce

Mobile eCommerce to Manage and Showcase your Store

Mobile eCommerce has been quickly growing over the last few years. There are three main reasons for this – devices, networks, and global adoption. Smartphones and tablets continue to become more powerful, and are getting more accessible in terms of...

/ February 15, 2016