Beginners’ Guide to WooCommerce Shipping Zones
WooCommerce 2.6 introduced shipping zones into the core platform, providing more shipping options for merchants directly within WooCommerce. Rather than being limited to “Flat rate” and “International Flat Rate” in terms of core shipping methods, merchants can now set up...
Value Metrics for New Stores: Conversion Rate
In this post, we continue our series of value metrics that new store owners should focus on. In previous posts, we’ve covered key metrics related to revenue, tracking repeat customers, and metrics affecting new customer acquisitions. Today, we will cover...
Managing Sales Tax for an eCommerce Store
Almost 90% of American businesses have fewer than 20 employees, and I’d imagine that number is consistent worldwide. Most businesses out there aren’t the “Amazons of anything”; instead, they’re small businesses run by entrepreneurs with few or no employees. Based...
What eCommerce Can Learn from Baseball
Actionable Metrics for New or Small eCommerce Stores
Email Case Study: Embed Polls in Survey Emails
In this month’s email case study, we will look at two examples of embedded polls within survey emails, and how you can implement these for your own store emails. You can embed polls in your emails to get higher completion...
Cost of Selling: Invest in your eCommerce Store
You have a great idea for an online business. You want a website up as soon as possible. You’ve heard of free website-builders through GoDaddy, Wix, etc. Or you know that WordPress is a free platform to build a website,...
Email Case Study: Feedback Email from Clearly
In this month’s email case study, we look at the feedback email from Clearly, an online retailer of contact lenses and other eye-wear. The email prompts the customer for feedback after they have purchased products on the store by directing...
Improve SEO on WooCommerce Product Pages
Search engine optimization (SEO) is the process of improving traffic to a website by ranking it higher on search engines for specific terms (also called “keywords”). You’ve probably heard “SEO” and “keywords” thrown around a lot. In this post, we’ll...
How High-Quality Product Photography Boosts Your eCommerce Business
This is a guest post from John Davis. John is the marketing director at removebackground.com. Remove Background is a professional eCommerce photography and image editing service for online retailers, photographers and designers. They offer high quality background removal and image...
Value Metrics for New Store: Acquire New Customers
In our ongoing series about value metrics for new eCommerce stores, today we’ll take a look at 3 metrics related to acquiring new customers. As you run different marketing campaigns for your store, you should be familiar with the below...
Email Case Study – Survey Email from The Den
Last month in our email case study, we looked at the receipt email from Michael Kors. In this month’s edition, we’re looking at another lifecycle email – the survey email. These emails are typically sent after a customer makes a...
Value Metrics for New Stores: Repeat Customers
Repeat customers are a key way to determine the sustainability of a business. That is why you will typically hear investors ask about the lifetime value of a customer from business owners. If a customer only purchases from your store...