Getting a Detailed Look at Your Customers: Users Insights Review
As giant retailers like Amazon or established brands like Macy’s have grown to dominate eCommerce sales, small retailers can have a tough time determining how to carve out a unique selling proposition in the eCommerce arena. For many independent merchants,...
10 Tips to Optimize Checkout for Improving Conversions
Recently, we looked at a cart abandonment recovery email which is sent when users leave a store with items in the cart and without completing checkout. Cart abandonment affects roughly 70% of all all online orders. You can reduce this...
Use WooCommerce Subscribe All the Things to Add Product and Cart Subscriptions
Subscription products are becoming increasingly popular. For store owners, these create higher revenues and a consistent cash flow by providing a better line of sight and recurrence on purchases. For customers, these products reduce the effort to reorder for things...
Email Marketing Tips to Engage Customers
Emails are one of the best marketing channels for eCommerce stores. We’ve written about lifecycle emails that keep customers engaged throughout their lifetime of interaction with your brand. In this post, we’ll go over three email marketing tips that can...
8 Best Social Channels Great For Marketing Your Business with High ROI
It’s 2016. Let’s get something right. Social media is too much noise right now. Even the biggest brands that were once getting a ton of traffic from places like Facebook are now reaching very few of their fans. One stat...
Beginners’ Guide to WooCommerce Shipping Zones
WooCommerce 2.6 introduced shipping zones into the core platform, providing more shipping options for merchants directly within WooCommerce. Rather than being limited to “Flat rate” and “International Flat Rate” in terms of core shipping methods, merchants can now set up...
Value Metrics for New Stores: Conversion Rate
In this post, we continue our series of value metrics that new store owners should focus on. In previous posts, we’ve covered key metrics related to revenue, tracking repeat customers, and metrics affecting new customer acquisitions. Today, we will cover...
Managing Sales Tax for an eCommerce Store
Almost 90% of American businesses have fewer than 20 employees, and I’d imagine that number is consistent worldwide. Most businesses out there aren’t the “Amazons of anything”; instead, they’re small businesses run by entrepreneurs with few or no employees. Based...
What eCommerce Can Learn from Baseball
Actionable Metrics for New or Small eCommerce Stores
Email Case Study: Embed Polls in Survey Emails
In this month’s email case study, we will look at two examples of embedded polls within survey emails, and how you can implement these for your own store emails. You can embed polls in your emails to get higher completion...
Cost of Selling: Invest in your eCommerce Store
You have a great idea for an online business. You want a website up as soon as possible. You’ve heard of free website-builders through GoDaddy, Wix, etc. Or you know that WordPress is a free platform to build a website,...
Email Case Study: Feedback Email from Clearly
In this month’s email case study, we look at the feedback email from Clearly, an online retailer of contact lenses and other eye-wear. The email prompts the customer for feedback after they have purchased products on the store by directing...