Use WooCommerce Subscribe All the Things to Add Product and Cart Subscriptions

Subscription products are becoming increasingly popular. For store owners, these create higher revenues and a consistent cash flow by providing a better line of sight and recurrence on purchases. For customers, these products reduce the effort to reorder for things...

/ August 22, 2016

Email Marketing Tips to Engage Customers

Emails are one of the best marketing channels for eCommerce stores. We’ve written about lifecycle emails that keep customers engaged throughout their lifetime of interaction with your brand. In this post, we’ll go over three email marketing tips that can...

/ August 1, 2016
Social Media eCommerce

8 Best Social Channels Great For Marketing Your Business with High ROI

It’s 2016. Let’s get something right. Social media is too much noise right now. Even the biggest brands that were once getting a ton of traffic from places like Facebook are now reaching very few of their fans. One stat...

/ July 6, 2016
WooCommerce shipping zones

Beginners’ Guide to WooCommerce Shipping Zones

WooCommerce 2.6 introduced shipping zones into the core platform, providing more shipping options for merchants directly within WooCommerce. Rather than being limited to “Flat rate” and “International Flat Rate” in terms of core shipping methods, merchants can now set up...

/ June 20, 2016
conversion rate

Value Metrics for New Stores: Conversion Rate

In this post, we continue our series of value metrics that new store owners should focus on. In previous posts, we’ve covered key metrics related to revenue, tracking repeat customers, and metrics affecting new customer acquisitions. Today, we will cover...

/ May 9, 2016
managing sales tax

Managing Sales Tax for an eCommerce Store

Almost 90% of American businesses have fewer than 20 employees, and I’d imagine that number is consistent worldwide. Most businesses out there aren’t the “Amazons of anything”; instead, they’re small businesses run by entrepreneurs with few or no employees. Based...

/ May 4, 2016
eCommerce value metrics

What eCommerce Can Learn from Baseball

Actionable Metrics for New or Small eCommerce Stores

/ April 27, 2016
Sell with WP Email Case Study

Email Case Study: Embed Polls in Survey Emails

In this month’s email case study, we will look at two examples of embedded polls within survey emails, and how you can implement these for your own store emails. You can embed polls in your emails to get higher completion...

/ April 25, 2016
growth

Cost of Selling: Invest in your eCommerce Store

You have a great idea for an online business. You want a website up as soon as possible. You’ve heard of free website-builders through GoDaddy, Wix, etc. Or you know that WordPress is a free platform to build a website,...

/ April 4, 2016
Sell with WP Email Case Study

Email Case Study: Feedback Email from Clearly

In this month’s email case study, we look at the feedback email from Clearly, an online retailer of contact lenses and other eye-wear. The email prompts the customer for feedback after they have purchased products on the store by directing...

/ March 28, 2016
SEO WooCommerce

Improve SEO on WooCommerce Product Pages

Search engine optimization (SEO) is the process of improving traffic to a website by ranking it higher on search engines for specific terms (also called “keywords”). You’ve probably heard “SEO” and “keywords” thrown around a lot. In this post, we’ll...

/ March 21, 2016
eCommerce photography

How High-Quality Product Photography Boosts Your eCommerce Business

This is a guest post from John Davis. John is the marketing director at removebackground.com. Remove Background is a professional eCommerce photography and image editing service for online retailers, photographers and designers. They offer high quality background removal and image...

and / March 16, 2016