What eCommerce Can Learn from Baseball
Actionable Metrics for New or Small eCommerce Stores
Email Case Study: Embed Polls in Survey Emails
In this month’s email case study, we will look at two examples of embedded polls within survey emails, and how you can implement these for your own store emails. You can embed polls in your emails to get higher completion...
Cost of Selling: Invest in your eCommerce Store
You have a great idea for an online business. You want a website up as soon as possible. You’ve heard of free website-builders through GoDaddy, Wix, etc. Or you know that WordPress is a free platform to build a website,...
Email Case Study: Feedback Email from Clearly
In this month’s email case study, we look at the feedback email from Clearly, an online retailer of contact lenses and other eye-wear. The email prompts the customer for feedback after they have purchased products on the store by directing...
How High-Quality Product Photography Boosts Your eCommerce Business
This is a guest post from John Davis. John is the marketing director at removebackground.com. Remove Background is a professional eCommerce photography and image editing service for online retailers, photographers and designers. They offer high quality background removal and image...
Value Metrics for New Store: Acquire New Customers
In our ongoing series about value metrics for new eCommerce stores, today we’ll take a look at 3 metrics related to acquiring new customers. As you run different marketing campaigns for your store, you should be familiar with the below...
Email Case Study – Survey Email from The Den
Last month in our email case study, we looked at the receipt email from Michael Kors. In this month’s edition, we’re looking at another lifecycle email – the survey email. These emails are typically sent after a customer makes a...
Value Metrics for New Stores: Repeat Customers
Repeat customers are a key way to determine the sustainability of a business. That is why you will typically hear investors ask about the lifetime value of a customer from business owners. If a customer only purchases from your store...
Mobile eCommerce to Manage and Showcase your Store
Mobile eCommerce has been quickly growing over the last few years. There are three main reasons for this – devices, networks, and global adoption. Smartphones and tablets continue to become more powerful, and are getting more accessible in terms of...
Key Value Metrics for new eCommerce Stores
There are a lot of things to keep in mind when you start an eCommerce business. It is an exciting, but also a challenging time. On the one hand, it is exciting as online stores open up a lot of...
Email Case Study – Purchase Receipt from Michael Kors
We’re trying something new at Sell with WP – each month we will break down an eCommerce email to see what works and what doesn’t. In this month’s Email Case Study, we look at a purchase receipt email from Michael...
Effective Social Media Marketing
Since most online users are active on some social platform, marketing on social media can help you listen to, and engage with customers. Although posting regularly on social platforms is a good start, it is important to nail down a...