Value Metrics for New Store: Acquire New Customers
In our ongoing series about value metrics for new eCommerce stores, today we’ll take a look at 3 metrics related to acquiring new customers. As you run different marketing campaigns for your store, you should be familiar with the below...
Email Case Study – Survey Email from The Den
Last month in our email case study, we looked at the receipt email from Michael Kors. In this month’s edition, we’re looking at another lifecycle email – the survey email. These emails are typically sent after a customer makes a...
Value Metrics for New Stores: Repeat Customers
Repeat customers are a key way to determine the sustainability of a business. That is why you will typically hear investors ask about the lifetime value of a customer from business owners. If a customer only purchases from your store...
Mobile eCommerce to Manage and Showcase your Store
Mobile eCommerce has been quickly growing over the last few years. There are three main reasons for this – devices, networks, and global adoption. Smartphones and tablets continue to become more powerful, and are getting more accessible in terms of...
Welcome New Customers or Members to Your Store
The open rates for purchase receipt emails are 4 times higher than marketing emails because customers have invited the email via a direct action (a purchase) and expect to receive it. The expectation of an email makes it much more...
Export WooCommerce Orders by Coupons Used
Have you heard of Post Status club yet? If you’re a WordPress professional, it’s an excellent membership club that I’m a part of along with hundreds of WordPress professionals, and one of the reasons we love it is the fantastic...
Key Value Metrics for new eCommerce Stores
There are a lot of things to keep in mind when you start an eCommerce business. It is an exciting, but also a challenging time. On the one hand, it is exciting as online stores open up a lot of...
Getting Your Store’s Average Order Value
What’s the first metric that comes to mind when you measure your eCommerce store’s success? (Hey, don’t pick Average Order Value just because it’s in the title!) Most any time I ask a merchant this question, they talk about the...
Email Case Study – Purchase Receipt from Michael Kors
We’re trying something new at Sell with WP – each month we will break down an eCommerce email to see what works and what doesn’t. In this month’s Email Case Study, we look at a purchase receipt email from Michael...
Effective Social Media Marketing
Since most online users are active on some social platform, marketing on social media can help you listen to, and engage with customers. Although posting regularly on social platforms is a good start, it is important to nail down a...
5 Tips to Impress Your Angry Customers
This is post 6 of 6 in the series “Improving Customer Service” (Click to expand) We all know that customer service plays a huge role in purchasing decisions, and is a key to retaining your customers and increasing customer lifetime value....
Engage eCommerce Customers through Lifecycle Emails
For many eCommerce stores, especially when you’re growing, a lot of effort goes into marketing to acquire new customers. This includes ads, promotions on other sites, website copy, videos, and more. Since you’re spending so many resources on customer acquisition,...