is two years old today πŸ™‚ Been a long time, huh? One hundred internet points for you today if you remember visiting the site when it looked like this:

Original Sell with WP

We figured in honor of our birthday we’d take a look at some of the metrics from the past year as well as the goals we’d made.

Overview / goals

Our number one goal and basic mission of this site was (and always is) to help you learn how to sell anything with WordPress. Looking back on what we’ve published over the last year, we’ve kept this laser-focus on eCommerce in our content, and include plugin reviews, tutorials, tips, and strategies for improving eCommerce with WordPress.

Sometimes that means turning down partnership or advertising opportunities, but the commitment to doing what’s helpful for readers has been a great North Star to follow.

The more I write about selling with WordPress, the more I see tons of opportunities for entrepreneurs to earn a living by selling products or services on their websites. While I haven’t been able to increase posting to more than 3 articles per week, I have tons of ideas on my article Trello board that I’m excited to write about in the next year on different eCommerce verticals that WordPress can support.

Stats, stats, stats

Aside from the goal of helping our readers start and improve eCommerce businesses, we had some metrics we wanted to hit in this year. One was to double the visitors and pageviews that we get, which we met and exceeded.

Another was to publish the same number of articles or more (last year had 183 articles), which we were a bit short on. However, the average word count of articles in this year increased, so each article had more bang for your buck instead πŸ˜›

A few notable stats from year two:

  • 154 articles published
  • 52 weekly roundups (as expected πŸ˜‰ )
  • 83% of traffic from search engines
  • 90% of traffic on desktop devices
  • 423,049 visits (more than double last year — a 162% increase)

Where do people come from?

So were are these visitors coming from? Most of them are coming from search traffic — we focus on how to’s and reviews, so a lot of people find us while searching for a solution to a problem.

Our next five sources of traffic are:

Top Content

Most of our reader interest is in WooCommerce, which isn’t too surprising given its popularity.

The most popular non-WooCommerce articles are about using Gravity Forms for sales forms and selling services using WordPress.

Time on the Site

Sell with WP isn’t an eCommerce site, or truly a news site — as such, it doesn’t get very many pages per session (1.33 on average). This is okay for us: readers come here to find a solution to a problem, and they find it pretty quickly. Sometimes those readers will then subscribe to our email list or follow us on Twitter to get more help.

We know we’re helping our readers based on how long they stay on the site reading articles. According to the Nielson Norman Group, most people don’t stay on a page for long:

The average page visit lasts a little less than a minute.

However, the average Sell with WP reader stays on a page just shy of 5 minutes (4:42 on average). Readers are finding what they need, then actually reading it rather than skimming through the site or bouncing out after less than a minute.

Where do people go?

When readers do leave the site, many of them to go, as we link to tons of great free plugins and themes. From there, the top five places they go are:

Moving Forward

The main goals of the site won’t change in the coming year — we’re still here to help your eCommerce business succeed. Sell with WP will continue to publish detailed tutorials and reviews, but we’re also looking to publish more case studies with existing WordPress eCommerce sites. If this sounds like you, I’d really love for you to drop me a line.

I’m also reaching out to writers (guest posts and paid gigs) to generate more content (without sacrificing quality of course). Interested authors should definitely shoot an email.

Finally, this is a great time of year for feedback — I mean you! Getting emails like this make my day every time I see one:

Love your website too by the way. Big help to me while starting my new store…it’s been an amazing resource for me to get a Woocommerce store up and running! A thousand thanks!

While praise is always great, I’d love to hear about how else we could be helping your store succeed — is there anything else you’d like to see from this site? Feedback is the main driver of improvement, and I’m grateful for every bit of it. You can leave a comment or drop a line to beka[at]sellwithwp[dot]com.

Thanks so much for your support over the past two years, and cheers to the next one!

Cover Photo Credit: Joey Gannon (CC BY-SA 2.0 license)

Posted by Beka Rice

Beka Rice manages the direction of Sell with WP content and writes or edits most of our articles to share her interests in eCommerce. Or she just writes as an excuse to spend more time jamming out to anything from The Clash to Lady Gaga. Who knows.


  1. Congratulations! πŸ™‚

    And thank you very much for your constant supply of helpful and inspiring articles. I am always looking forward to read your Saturday’s email newsletter.

    Please keep up the good work, it’s highly appreciated! πŸ™‚

    Best Regards,

    1. Hey Steffen, thank you so much for the kind words and feedback! I appreciate you taking a second to leave them πŸ™‚

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