In our first featured free plugin of the year, we will take a look at adding additional information to be displayed along with variable pricing options on your Easy Digital Downloads store.

For the same digital product, you may have tiered pricing for various packages. This pricing is displayed on the product pages as options that can be selected.

edd variable pricing descriptions default display

Default variable pricing display

Now, sometimes you may need to help differentiate the different pricing options for your customers. You can do this in the main product description, or you can add the information next to each pricing option using the EDD Variable Pricing Descriptions plugin.

EDD Variable Pricing Descriptions: Add content

The plugin adds an Option Description field next to each variable pricing option in the Download Pricing section of a product.

edd variable pricing descriptions dashboard

Option Descriptions can be set in the Download dashboard

Here you can specify the information to go along with each pricing option that helps customers quickly see what the differences are amongst the different options.

edd variable pricing descriptions additional information display

Additional information is displayed next to each option

This is a quick and easy way to add content or information to go next to each option.

EDD Variable Pricing Descriptions: Custom styling

The plugin allows you to customize the styling of the option descriptions using CSS. The plugin adds a edd-variable-pricing-desc class to the <p> tag that you can use to style the descriptions.

edd variable pricing descriptions css example

Style option descriptions to help them stand out

In the above example, the option descriptions have been bolded to help highlight them from the rest of the text on the page. You can use the styling you prefer to create an easily-scannable styling and layout for your customers.

EDD Variable Pricing Descriptions: Summary

Easy Digital Downloads store owners may sometimes need to add additional information for the variable pricing options. This information may help specify how the different variable pricing may be suitable for different types of customers.

You can use the EDD Variable Pricing Descriptions to add useful information along with the different pricing options so that the difference is clear to customers. This can help avoid having to put differences in the main product description, and make the differences clear even at a quick glance.

What other ways do you differentiate your variable pricing options? Please tell us in the comments.


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Posted by Jai Sangha

Jai is a regular contributor to Sell with WP, and helps merchants improve their WordPress eCommerce businesses with plugin reviews, marketing or customer service tips, and tutorials.

One Comment

  1. […] January Free Plugin of the Month: EDD Variable Pricing Description […]

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