As holiday purchases come to a close over the next week, you can continue the conversation with your customers over social media. One of the things you can do to let customers know that you’re active on social media is add customization to your social profiles for holidays. This can mean adding ornaments or changing your profile photo to one with a holiday theme that’s easily recognizable.
Here are a few things you can do to stay in touch with your customers and amplify the holiday purchases they’ve made on your store for the holidays.
Even if you’re running holiday promotions on your store, you can carve out a separate giveaway or promotion for your social media followers. This can be a free product, credit towards their next purchase, a month free for a subscription, or something else that you haven’t put on your store during the holidays.
Giveaways for social campaigns tend to be of higher value than those on your store because people may stumble upon your social profile without any intention for a purchase. So it takes higher value to hook them to participate in campaigns.
If you’re struggling for ideas, take a look at what others are doing for Christmas giveaways on Twitter.
You can encourage your existing customers to post their photos or selfies of your products. Run the campaign by asking them to add a specific and unique hashtag for your campaign, and @ mention your profile.
These types of contests are simple to enter, create a lot of user-content, and showcase customers using or with your products. The prize can help build better engagement with existing customers.
Depending on your product and your target market, it may not be possible for customers to share their photos. In such cases, you can post a unique contest giveaway post or photo on Facebook, Twitter, or Instagram. You can ask potential and existing customers to comment on the post, or retweet/repost/share on their profile to be entered into the draw.
This type of campaign can get a broader audience as it’s not targeted to just existing customers. The repost gets users to share the campaign post to their followers to get a chance to win prizes. This is relatively easy to do and can get your brand more visibility.
The end-of-year holidays can be some of the best times for social media. As people meet up with friends and family, and purchase gifts, you can encourage customers to share their purchase on social media for prizes. This helps amplify your brand while giving something extra to your customers.
What type of social media campaigns do you run for your store? What has worked well for you in the past? Please share with us in the comments below.