Advertising

Opportunities for eCommerce advertising with Google AdWords

This is a guest post from Elisa Abbott. Elisa is a freelancer whose passion lies in creative writing. She completed a degree in Computer Science and writes about ways to apply machine learning to deal with complex issues. Insights on...

/ July 24, 2018

December Free Plugin of the Month: EDD Metrics

This is post 12 of 12 in the series “Free eCommerce Add-ons 2016” (Click to expand) EDD Metrics is a recently-released free plugin that gives Easy Digital Downloads shop owners more visual and customizable eCommerce analytics. Since the plugin is free,...

/ December 5, 2016
WP Tao Review: WordPress eCommerce Analytics

WP Tao Review: Built-in Analytics for WordPress eCommerce Sites

The data you can get via online analytics forms a marketer’s paradise. You can determine which items are added most often to a customer’s cart, how often customers add items to the cart, track pageviews, customer logins, and all sorts...

/ November 16, 2016
customers

Value Metrics for New Store: Acquire New Customers

In our ongoing series about value metrics for new eCommerce stores, today we’ll take a look at 3 metrics related to acquiring new customers. As you run different marketing campaigns for your store, you should be familiar with the below...

/ March 7, 2016
Key Value Metrics

Key Value Metrics for new eCommerce Stores

There are a lot of things to keep in mind when you start an eCommerce business. It is an exciting, but also a challenging time. On the one hand, it is exciting as online stores open up a lot of...

/ February 1, 2016

Getting Your Store’s Average Order Value

What’s the first metric that comes to mind when you measure your eCommerce store’s success? (Hey, don’t pick Average Order Value just because it’s in the title!) Most any time I ask a merchant this question, they talk about the...

/ January 27, 2016
Sell with WordPress | Using KISSmetrics with WooCommerce

Why You Should Be Using KISSmetrics with WooCommerce

This is a guest post from Jason Glaspey, founder of PaleoPlan.com and co-founder of the Portland Incubator Experiment (PIE). Jason enjoys working to build small startups and helping to make it easier for people to follow a Paleo diet using...

/ October 8, 2013