Tag: customer lifetime value

Increase Customer Lifetime Value with Subscriptions

One of the challenges of growing an online store is to get repeat customers. Repeat customers are 25 times less expensive than new customers when it comes to acquisition. Offering subscription products is a growing trend that helps overcome this...

/ November 30, 2016
mercantile store

Value Metrics for New Stores: Repeat Customers

Repeat customers are a key way to determine the sustainability of a business. That is why you will typically hear investors ask about the lifetime value of a customer from business owners. If a customer only purchases from your store...

/ February 22, 2016