Improve Customer Service with Phone Support

Improving Customer Service with Phone Support

This is post 4 of 6 in the series “Improving Customer Service” (Click to expand) If your eCommerce store is just starting out, chances are that you already offer email customer service (and hopefully take our advice to use something like...

/ July 13, 2015
Improve Customer Communication via Automated emails

Improve Customer Communication with Automated Emails

This is post 3 of 6 in the series “Improving Customer Service” (Click to expand) Customer service should never stop at “order completed” in your store. Picture this scenario: You have a great dinner out at a restaurant with good wine,...

/ July 8, 2015
Improving Customer Service

Improving Customer Service with Multichannel Communication

This is post 2 of 6 in the series “Improving Customer Service” (Click to expand) When shopping online, almost every customer expects to be able to email your store with any questions, as email is the most widely used communication method...

/ July 6, 2015
Build Customer Loyalty

Build Customer Loyalty: Reward Customers

Customer lifetime value is an important metric for any business. As acquisition costs for new customers are often high, increasing lifetime value ensures that your investment in acquiring the customer is profitable. So how do you encourage repeat purchases from...

/ April 20, 2015
Product Reviews Employee Badges

Improving Product Reviews: Add Employee Badges

If you could watch me shop online, you’d see that I’m crazy about reading product reviews. It doesn’t matter to me if I’m buying bath towels or a new TV. I’m almost ashamed of how much time I’ve spent reading...

/ April 13, 2015
Sell Gift cards

Case Study: Increasing Revenue Through Gift Card Sales

This is post 2 of 2 in the series “Case Studies” (Click to expand) Earlier this week we wrote about why you should sell gift certificates, and included several plugins that can help you implement a gift card system in your...

/ March 11, 2015

Why You Should Sell Gift Certificates & Plugins That Can Help

When you’re launching a new eCommerce store, you’ll probably focus largely on your product line, followed by your fulfillment workflow and online storefront. You may not be thinking about what other products you could offer, or how you can expand...

/ March 9, 2015

3 Ways Help Scout Improves Your Customer Service

This is post 1 of 6 in the series “Improving Customer Service” (Click to expand) Any eCommerce store, regardless of what software powers it, will need to handle customer service inquiries. Handling these inquiries effectively and quickly is a necessity for...

/ March 4, 2015
SendinBlue Email Aweber alternative ecommerce

SendinBlue Review: An AWeber Alternative for eCommerce

It’s no secret that email marketing is one of the most valuable marketing channels for your shop. Email conversion rates consistently outperform social media and search traffic. The reported ROI on email marketing is 43 cents for every dollar spent,...

/ March 2, 2015

4 Ways To Build Your Business Around WooCommerce Extensions

This is post 1 of 2 in the series “Case Studies” (Click to expand) Note: This is a guest post from Kirby Prickett. Kirby is the Storyteller at Prospress, an eCommerce software company. Prospress builds extensions for the WooCommerce platform, including...

/ February 18, 2015
learn about ecommerce

11 Sites to Learn More About eCommerce

I got an interesting question this weekend that I thought would make a great post to share today. I was asked which sites I find useful for learning more about eCommerce, and I have a list of several that I...

/ January 12, 2015
Pinterest for WordPress eCommerce

5 Tips to Use Pinterest for WordPress eCommerce

Let’s start with a cold, hard truth: email marketing outperforms social media marketing. Email has 3x as many users as Facebook and Twitter combined, and emails are viewed at higher rates with higher conversion rates and average order values. Does...

/ December 29, 2014