Tag: email marketing
Email Case Study: Welcome Email from Brooklinen
In this email case study, we’ll take a look at the welcome email from Brooklinen that customers receive by signing up for their newsletter on the site. The welcome email is typically the first in the lifecycle email sequence. 1....
Email Case Study: Gift Email Confirmation from Drizly
In this email case study, we take a look at the order confirmation email from Drizly, an online liquor store, when you purchase and send a gift to someone. Instead of the standard order confirmation, this email outlines information that...
Email Case Study: Sale Reminder Email from Moo
‘Tis the season of store promotions and sales. As customers plan their gift purchases and needs for the new year, and merchants do and inventory flush, the year-end holidays are a perfect time for discounts. For promotions on eCommerce stores,...
Customer Story Emails to Promote Your Brand
Customer stories highlight the type of experiences your customers have while using your products. Periodic customer stories can be great additions to your store blog. Customer story emails help promote these posts and drive traffic from your mailing list. In...
Harnessing WordPress, WooCommerce, and Email Marketing to sell more products (& the best free tools to get started)
This is a guest post from Alex Denning. Alex is a WordPress freelancer, blogger, and marketer. Check out his weekly blog, or learn how to manage almost everything about your WordPress site at MasterWP. Effective email marketing is the one...
Email Case Study: New Product Release from Withings
In this email case study, we look at the new product release email from Withings that provides a brief introduction to the product, and then prompts recipients to sign up for the launch announcement. This helps build a list of...
Email Case Study: Indochino Cart Recovery Email
In this month’s email case study, we will review the Indochino cart recovery email. Indochino is an online provider of made to measure clothing for men, including suits, shirts, and accessories. The cart recovery email is sent when a customer...
Email Marketing Tips to Engage Customers
Emails are one of the best marketing channels for eCommerce stores. We’ve written about lifecycle emails that keep customers engaged throughout their lifetime of interaction with your brand. In this post, we’ll go over three email marketing tips that can...
Email Case Study: Product Announcement Email by Allen Edmonds
In this month’s case study, we look at the new product announcement email from Allen Edmonds. We break down the email to see which parts work and what doesn’t work for the email. This email is image heavy, which is...
Email Case Study: Newsletter Confirmation from The Hustle
In this month’s email case study, we will look at the newsletter confirmation email from The Hustle. The Hustle is a content-focused daily newsletter about latest happenings in business and technology. In this post, we’ll look at what works and...