Email Case Study: Product Announcement Email by Allen Edmonds
In this month’s case study, we look at the new product announcement email from Allen Edmonds. We break down the email to see which parts work and what doesn’t work for the email. This email is image heavy, which is...
Segment Member Emails with WooCommerce Memberships
This is post 4 of 4 in the series “Segment Member Emails” (Click to expand) Today we’re continuing our series on segmenting member emails with some tips for segmenting member emails with WooCommerce Memberships. Communication with your members is vital for...
Segment Member Emails with MailChimp & MemberPress
This is post 3 of 4 in the series “Segment Member Emails” (Click to expand) Today we’re continuing our series on segmenting member emails, and we’ll be focusing on using MailChimp with MemberPress to send targeted member emails. Earlier in this...
Segment Member Emails with MailChimp & Paid Memberships Pro
This is post 2 of 4 in the series “Segment Member Emails” (Click to expand) In part 1 of our series on segmenting member emails, we talked about how email can help you reduce churn for your membership site. In order...
Segment Member Emails with MailChimp & Restrict Content Pro
This is post 1 of 4 in the series “Segment Member Emails” (Click to expand) Producing content and benefits for members when launching your membership site is a huge task. If you’re primarily selling access to members-only content, a lot of...
Add Product Images or SKUs to WooCommerce Order Emails
When WooCommerce sends order emails to your customers, by default it only includes the product name in the order items table within the email. However, it’s possible to add some additional product details here, such as the product SKU or...
Email Case Study: Feedback Email from Clearly
In this month’s email case study, we look at the feedback email from Clearly, an online retailer of contact lenses and other eye-wear. The email prompts the customer for feedback after they have purchased products on the store by directing...
Email Case Study – Survey Email from The Den
Last month in our email case study, we looked at the receipt email from Michael Kors. In this month’s edition, we’re looking at another lifecycle email – the survey email. These emails are typically sent after a customer makes a...
Welcome New Customers or Members to Your Store
The open rates for purchase receipt emails are 4 times higher than marketing emails because customers have invited the email via a direct action (a purchase) and expect to receive it. The expectation of an email makes it much more...
Email Case Study – Purchase Receipt from Michael Kors
We’re trying something new at Sell with WP – each month we will break down an eCommerce email to see what works and what doesn’t. In this month’s Email Case Study, we look at a purchase receipt email from Michael...
Engage eCommerce Customers through Lifecycle Emails
For many eCommerce stores, especially when you’re growing, a lot of effort goes into marketing to acquire new customers. This includes ads, promotions on other sites, website copy, videos, and more. Since you’re spending so many resources on customer acquisition,...
5 Tips for Marketing Your New Products
When you’re launching new products, a lot of time and effort is spent on developing these products and getting them added to your store. Typically, customers won’t find out about new products unless you have a marketing strategy specifically around...