Saving Lost Revenue with Jilt – Easy Digital Downloads and WooCommerce Abandoned Cart App
Many of us have probably been beaten over the head a bit with the famous statistic on cart abandonment from Baymard Institute: 68.81% of all shopping carts are abandoned, meaning over 2 out of every 3 customers who have placed...
Value Metrics for New Stores: Conversion Rate
In this post, we continue our series of value metrics that new store owners should focus on. In previous posts, we’ve covered key metrics related to revenue, tracking repeat customers, and metrics affecting new customer acquisitions. Today, we will cover...
What eCommerce Can Learn from Baseball
Actionable Metrics for New or Small eCommerce Stores
Value Metrics for New Stores: Repeat Customers
Repeat customers are a key way to determine the sustainability of a business. That is why you will typically hear investors ask about the lifetime value of a customer from business owners. If a customer only purchases from your store...
Key Value Metrics for new eCommerce Stores
There are a lot of things to keep in mind when you start an eCommerce business. It is an exciting, but also a challenging time. On the one hand, it is exciting as online stores open up a lot of...
Getting Your Store’s Average Order Value
What’s the first metric that comes to mind when you measure your eCommerce store’s success? (Hey, don’t pick Average Order Value just because it’s in the title!) Most any time I ask a merchant this question, they talk about the...