Slow news week this week, but we’ve included some helpful marketing tips and resources.
- MemberPress released version 1.2 this week, which features much-improved tax handling, PayPal Pro and MadMimi integrations, more hooks for developers, better checkout forms, and more improvements.
WooThemes published a couple of marketing tutorials this week: How to encourage product sharing, which shows you that younger shoppers (18 to 30) are more likely to purchase when sharing a product, and when finding a product via a social share.
They also published and article on using personal recommendations in your store.
A lot of plugin “reviews” tend to be lists of plugins that authors may not have even installed to try (which is why we do so few of them and tend to focus on plugins we’ve used). This list of best WordPress plugins from WP Site Care gives details on the best plugins in several categories that have been tested time and time again (I agree with many of them; it’s a great list!).
Shopify has some helpful tips and resources on using packaging inserts, such as thank you notes or discount cards, as an inexpensive way to build loyalty and revenue from repeat purchases.