For our friends in the U.S., Happy Independence Day! I’ll be enjoying my holiday weekend and I hope you’re doing the same 🙂 . We’ve got a list of holiday sales and deals for WordPress plugins, themes, and services at the end of the roundup.

New or Updated Plugins & eCommerce Themes

  • WP eCommerce launched version 4.0 beta 1 this week. I’m excited to see the changes coming in version 4.0, especially the new theme engine, and this release is the last major one in a series of complete overhauls of the core plugin.

  • WooThemes released a premium child theme for their free Storefront WooCommerce theme this week: ProShop ($39)

  • A free AffiliateWP add-on was released this week to integrate with BuddyPress — BuddyPress profiles can now be linked to affiliate accounts.

  • WP EasyCart was updated to version 3.1.7 this week, which adds the ability to ship all items separately (and charge the appropriate fees).

Reviews & Tutorials

  • Chris Lema is reviewing membership plugins for this entire month, and he’s got a great overview of Memberships 2 from WPMUdev already published.

  • Here’s a quick guide on adding custom conversion tracking to WooCommerce from WP Theming.

Conversions / Optimization

  • While you should always test changes on your site to see how they affect conversions, there are some practices that are winners more often than not. ConversionsXL has a list of 11 practices that win tests more often than not, which is a great starting point for evaluating your site.


And as promised, here are the U.S. Independence Day sales running on WordPress themes, plugins, and services, this weekend:

Thanks for stopping by, and enjoy your weekend!

Posted by Beka Rice

Beka Rice manages the direction of Sell with WP content and writes or edits most of our articles to share her interests in eCommerce. Or she just writes as an excuse to spend more time jamming out to anything from The Clash to Lady Gaga. Who knows.