Hard to believe we’re already well into October 🙂 Hope your holiday prep is going well! Don’t forget to check out our tips on planning effective promotions for additional ideas.
New or Updated Products
- A very cool iThemes Exchange add-on was released this week from IronBound Designs: Umbrella Memberships, which lets you sell group memberships with one person managing billing.
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WooCommerce Subscriptions 2.0 came out this week, which completely re-architects the plugin for better subscription management, the ability to purchase multiple subscriptions in an order, and developer tools like custom REST API endpoints.
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We recommend SiteGround for small eCommerce sites, and they continue to improve: SiteGround is upgrading hardware for all shared hosting plans over the next couple of months for improved performance.
Tutorials & Reviews
- Chris Lema completed his WordPress Membership plugin review series (finally!) with a MemberPress review, declaring it the best membership plugin of 2015.
Marketing & Conversions
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ConversionsXL has an interesting deep dive into how emotions can affect your conversions, showing you how to use emotion to encourage purchases.
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Shipping is one of the toughest problems eCommerce stores solve; here’s a guide to shipping strategy from A Better Lemonade stand.
Other
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As the holidays are fast approaching, WooThemes is continuing their advice on holiday sales prep with how to communicate holiday deadlines effectively to customers.
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Prospress published another neat case study on subscription boxes; I like that this one discusses how the owner went after valuable partnerships for launch.
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Facebook advertising can be worse than deciphering a Rubik’s cube for the first time, but Shopify tries to help — they have great tips on using Facebook custom audiences in ads.
Thanks for stopping by, and enjoy your weekend!
