Another week, another roundup!
New or Updated Plugins & Themes
- Easy Digital Downloads has released beta 2 of version 2.6 with some improvements to import / export functions and some other changes. Be sure to test on staging sites!
-
WooCommerce 2.6 has reached a release candidate, so be sure to test updates here as well! This means version 2.6 will most likely be released next week.
-
You can now sell access to a single page / post with some enhancements to the add-on packages plugin for Paid Memberships Pro.
-
WooCommerce Authorize.net SIM has been released as a standalone payment gateway plugin rather than as part of Authorize.net AIM, along with being upgraded to newer SIM protocols.
-
Version 3.0 of the WooCommerce Customer / Coupon / Order CSV import suite has been released to add support for merging orders, large import files, and column mapping for imports.
-
Tiered affiliate rates for AffiliateWP is now updated to version 1.1 with new features like monthly rate resets.
Tutorials & Reviews
-
If you’re interested in code / frontend development, Practical Ecommerce has a guide to structured data for product pages to help with rich snippets in search results.
-
Chris Lema has a neat tutorial on building a recommendation engine that could be a great way to help customers select a product or show them new products they may be interested in.
Marketing & Conversions
-
Shopify has a guide to dynamic Facebook product ads that’s still helpful for WordPress stores.
-
ConversionXL has a detailed overview of social commerce and how eCommerce stores can use it.
-
Reviews can help you compete with eCommerce giants like Amazon, according to some new data from Power Reviews.
-
We’ve talked about measuring customer acquisition costs before, and I found this insight into marginal CAC to be a good complement from Jeff Bussgang (h/t Chris Lema).
Other Tips & Articles
-
A neat read on product photography from Shopify: Models or mannequins — which should you choose?
-
Not sure if Amazon Payments is a good option for your store? Practical Ecommerce has a balanced overview of Amazon Payments for store owners.
-
WooThemes has a list of the 5 things you should customize first in a WooCommerce store.
Thanks for stopping by, and enjoy your weekend!