December is here! ❄️ I hope the holiday sales season is going well for each of you!
Now that we’ve wrapped Black Friday / Cyber Monday sales, did anything go extremely well or extremely poorly? I’d love to chat with you about doing a potential case study if you’d be okay with an interview — let me know here.
Tutorials & Reviews
- We discussed how to add FAQs to a WooCommerce store with a free plugin this week.
Marketing & Conversions
- Kissmetrics has some tips on increasing engagement with email campaigns by leveraging user-generated content.
Cognitive load — the mental effort used in working memory on a current task — can affect your conversion rates, and ConversionXL has insights into how they’re affected and how you can reduce cognitive load for your customers as they use your site.
Subscriptions are a great way to increase customer lifetime value, so we’ve outlined some ways to leverage subscriptions to increase LTV and what kind of products are a good fit.
Shopify published a guide to Facebook ads for eCommerce entrepreneurs this week, which walks through why Facebook ads should be used / when they’re profitable, through the set up process for getting your first advertisements up and running, and has some tips for more advanced strategies with Facebook ads.
Product reviews are a powerful sales tool, and Power Reviews has some tips on increasing your user generated content and reviews that can help you get more of them.
Other Articles & Tips
WooCommerce has as look at 8 email features that you can leverage to improve your customers’ experiences.
Looking for a balance between shipping speed and cost? Practical Ecommerce recommends checking out UPS SurePost or FedEx SmartPost.
As you’re evaluating growth as 2016 winds down, Kissmetrics has some thoughts on ways you can recover from growth setbacks if you haven’t met goals for this year.