2017 is already off to a rolling start! Lots of great updates and tutorials to browse through this weekend, enjoy 🙂
New or Updated Plugins & Themes
- AffiliateWP has released a beta version of 2.0 which includes integrations with WPForms, Give, and other plugins, along with several fixes and improvements.
Tutorials & Reviews
- You can show Paid Memberships Pro pricing like a sale price using a strikethrough with this tutorial.
WooCommerce Memberships store owners can repeat fixed-date memberships for cyclical access, and developers can take this tutorial a bit further to automate this process.
Patrick Rauland has a great series of posts this week to improve the data you get from Google Analytics:
Marketing & Conversions
- MailChimp has completed an experiment I had fun following along with: What’s in Store, which was an email newsletter they used to detail their experience in creating their own swag store. There are some nice insights into getting a store off the ground, and you can view the full archive here.
Sure Payroll has put together an easy-to-understand infographic on creating an effective shopping cart with several recommendations you could implement to reduce abandonment.
Other Tips & Articles
Practical Ecommerce has 6 shipping mistakes you should watch out for as you begin sales for the new year.
You can improve the way you assign credit or value for sales and conversions with proper attribution modeling, according to Kissmetrics.
WooCommerce has some tips on creating long-lasting relationships with your customers.
Speaking of WooCommerce, the WooCommerce.com order confirmation email was the subject of our email case study this month.
If you’ve ever considered showing external ads on your site, I’d give this article from ConversionXL a read on how customer perceive internal promotions vs third-party ads.
Thanks for stopping by, and enjoy your weekend!