2017 is already off to a rolling start! Lots of great updates and tutorials to browse through this weekend, enjoy 🙂
New or Updated Plugins & Themes
- AffiliateWP has released a beta version of 2.0 which includes integrations with WPForms, Give, and other plugins, along with several fixes and improvements.
Tutorials & Reviews
- You can show Paid Memberships Pro pricing like a sale price using a strikethrough with this tutorial.
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WooCommerce Memberships store owners can repeat fixed-date memberships for cyclical access, and developers can take this tutorial a bit further to automate this process.
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Patrick Rauland has a great series of posts this week to improve the data you get from Google Analytics:
Marketing & Conversions
- MailChimp has completed an experiment I had fun following along with: What’s in Store, which was an email newsletter they used to detail their experience in creating their own swag store. There are some nice insights into getting a store off the ground, and you can view the full archive here.
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Sure Payroll has put together an easy-to-understand infographic on creating an effective shopping cart with several recommendations you could implement to reduce abandonment.
Other Tips & Articles
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Practical Ecommerce has 6 shipping mistakes you should watch out for as you begin sales for the new year.
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You can improve the way you assign credit or value for sales and conversions with proper attribution modeling, according to Kissmetrics.
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WooCommerce has some tips on creating long-lasting relationships with your customers.
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Speaking of WooCommerce, the WooCommerce.com order confirmation email was the subject of our email case study this month.
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If you’ve ever considered showing external ads on your site, I’d give this article from ConversionXL a read on how customer perceive internal promotions vs third-party ads.
Thanks for stopping by, and enjoy your weekend!
Thanks for sharing my Google Analytics posts. 🙂
I was so sick of seeing the spam in my own analytics account I used the holiday break to fix it on my own site and write up how I did it.
There’s one final post in the series. How to eliminate hostname spam: https://www.speakinginbytes.com/2017/01/filter-google-analytics-hostname-spam/