Howdy! I know we’ve been slacking on some of my Wednesday articles of the past few weeks; it’s because I’ve been working on a pretty large project (newsletter subscribers: yes, it’s what we said was coming this week ?), so stay tuned! I’m excited to keep chipping away at what will be a massive, really informative set of content.
On an interesting note, I found this eCommerce recap from VentureBeat really neat, indicating that WooCommerce was the fastest-growing eCommerce platform in 2017.
New or Updated Plugins & Themes
- AffiliateWP has launched version 2.0, which adds referral tracking for several new platforms and improves handling large sets of data.
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There have been updates to several Paid Memberships Pro add-ons over the past month, which are detailed in this overview.
Marketing & Conversions
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Self Startr has a comprehensive guide to proven product marketing strategies from getting more reviews to determining keywords and setting up ads.
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Email personalization isn’t all about including a customer name — Kissmetrics has some really great insights into personalization and how segmentation and more advanced personalization strategies can improve sales and engagement.
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ConversionXL details how post-purchase emails boost retention and LTV, along with some types of emails you can send and content suggestions.
Other Tips & Articles
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Practical Ecommerce and Avalara are hosting a webinar on February 7 on Critical Sales Tax Changes for 2017. Not sure what kind of sales tax responsibilities you have? Sign up and you can always get a recording of the webinar for later.
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There are tons of reasons to try to introduce a subscription offering on your site, and Practical Ecommerce lists 5 compelling reasons this week.
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MemberPress has a guide to using coupon codes effectively on your membership site.
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Looking for a new niche or product line to launch this year? CIO has 6 eCommerce categories they predict will take off this year.
