Digital goods stores: Easy Digital Downloads v2.7 was released this week! Get the overview in their announcement post, or see our detailed review for a look at what’s changed or new 🙂
Tutorials & Reviews
- This week we took at look at adding more advanced shipping rates for WooCommerce with the Advanced Flat Rate Shipping Method for WooCommerce plugin.
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Here’s a quick snippet from Mike Jolley to notify a site admin when a WooCommerce customer registers.
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Paid Memberships Pro has a new tutorial available on how to add an input at checkout to see how customers heard about you.
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Want to get into Facebook advertising this year? MemberPress has a primer on using Facebook ads for first-time users.
Marketing & Conversions
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Looking for new product or marketing ideas? Shopify has an overview of intentional ideation to help you get into the creative mindset and generate ideas.
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Practical Ecommerce has a checklist for 2017 marketing to help you further implement new plans and strategies for this year.
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Using lookbooks can be a way for apparel or home goods stores to show your products in context and tell a story about their use, helping your customers visualize using them. Shopify has some tips for creating compelling lookbooks for your store.
Other Tips & Articles
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Business Insider recaps an NRF forecast that eCommerce will grow 8-12% in 2017, which would be at a rate about 3x higher than the retail industry as a whole. There’s some interesting thoughts as to why in that post along with the Internet Retailer breakdown.
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Analytics is an important part of improving your customer experience, and Kissmetrics has some tips on interactions you should be measuring an improving.
