Patrick Rauland announced Lift Off Summit this week, which is a free event geared towards helping you get your first customers! You can watch all of the presentations live for free, or get an all-access pass for later to watch (and re-watch) them.
New or Updated Plugins & Themes
- Large or enterprise stores may be interested in the new Infoplus Connect for WooCommerce plugin, which provides the ability to use Infoplus to sync inventory and fulfillment workflows across multiple warehouses.
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The Frontend Submissions extensions for Easy Digital Downloads has version 2.5 in beta testing, which will add several vendor dashboard improvements.
Tutorials & Reviews
- We talked this week about setting up your first PPC advertising campaigns in a guest post from Patrick Rauland.
Marketing & Conversions
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Chris Lema has some great advice on getting free members to sign up for paid plans on your membership site.
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Design can be a huge purchase-influencer, and X-cart has several tips on what eCommerce sites should pay attention to for designs that convert.
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Kissmetrics has a useful overview on getting started with behavioral emails, such as what emails to send and which data to collect.
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I recently talked about using Google Analytics for eCommerce with Bob Dunn, and this week’s ConversionXL article on fixing conversion problems in your funnel dovetails perfectly.
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Shopify has some tips for using discounts or deals to improve sales and customer loyalty.
