Tutorials & Reviews
- Kissmetrics has a step-by-step guide to using Lifetime Value reports in Google Analytics to help you see customer LTV over time, useful if you want to see how promotions or other events affect LTV given when the customer was acquired.
Marketing & Conversions
- Shopify has examples of great eCommerce emails you could be using to drive additional revenue.
Omni-channel retail provides some interesting marketing opportunities for eCommerce stores, and Shopify has an introduction to basic information and benefits to an omni-channel approach.
Patrick Rauland has a list of 3 things he immediately improved from watching his own online summit, which are tips any eCommerce seller can use.