Lots of really great marketing and miscellaneous tips to share this week, enjoy 🙂
Marketing & Conversions
- Shopify has notes on getting better-quality traffic (and more of it!) for your store.
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Email is one of your best marketing tools, and ConversionXL has tips on improving sections of your email that can drive higher click-through rates.
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Shopify also has great notes on getting media attention for your brand and building relationships with journalists.
Other Tips & Articles
Lots of notes for fulfillment processes this week:
- Drop-shipping is really attractive to save costs on inventory storage and and time spent on shipping / fulfillment, but Practical Ecommerce has notes on the unforeseen fees and their impact that drop-shipping can have on your business.
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If you’re managing your own stock, consider Shopify Plus’s points on third-party logistics systems and relationships for managing inventory and fulfillment.
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Finally, if you’re self-manufacturing, also have a look at A Better Lemonade Stand’s notes on cutting manufacturing costs and lead times to streamline your fulfillment.
