Lots of really great marketing and miscellaneous tips to share this week, enjoy 🙂
Marketing & Conversions
- Shopify has notes on getting better-quality traffic (and more of it!) for your store.
Email is one of your best marketing tools, and ConversionXL has tips on improving sections of your email that can drive higher click-through rates.
Shopify also has great notes on getting media attention for your brand and building relationships with journalists.
Other Tips & Articles
Lots of notes for fulfillment processes this week:
- Drop-shipping is really attractive to save costs on inventory storage and and time spent on shipping / fulfillment, but Practical Ecommerce has notes on the unforeseen fees and their impact that drop-shipping can have on your business.
If you’re managing your own stock, consider Shopify Plus’s points on third-party logistics systems and relationships for managing inventory and fulfillment.
Finally, if you’re self-manufacturing, also have a look at A Better Lemonade Stand’s notes on cutting manufacturing costs and lead times to streamline your fulfillment.