August is half-over, when did that happen?
Lots of good marketing and conversions tips today, enjoy!
New or Updated Plugins & Themes
- Easy Digital Downloads has released a custom deliverables extension to make it easy for site owners to share downloadable files attached to a purchase order rather than to a specific product for customized purchases.
Tutorials & Reviews
- A Better Lemonade Stand has a detailed review of SERPwatcher, which is a tool that helps merchants determine how keyword research and site content affects SERP rankings for your site.
Marketing & Conversions
- Content marketing can be a great cornerstone for many sites’ marketing strategies, so ConversionXL has an outline of how to measure its effectiveness for your store.
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Barn2 Media has tips on how a product list table can help increase conversions, especially for stores looking for an “order form” layout.
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Good product pages are essential for ensuring customers find the product information they need, and A Better Lemonade Stand has notes on creating great product page design.
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Speaking of product page design, Practical Ecommerce has tips on using product pages and content to clue shoppers in on what they should be buying.
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If you sell a membership for your site, be sure to consider using recurring billing. Paid Memberships Pro has a case study of how their sales increased when allowing auto-renewal.
