August is half-over, when did that happen?
Lots of good marketing and conversions tips today, enjoy!
New or Updated Plugins & Themes
- Easy Digital Downloads has released a custom deliverables extension to make it easy for site owners to share downloadable files attached to a purchase order rather than to a specific product for customized purchases.
Tutorials & Reviews
- A Better Lemonade Stand has a detailed review of SERPwatcher, which is a tool that helps merchants determine how keyword research and site content affects SERP rankings for your site.
Marketing & Conversions
- Content marketing can be a great cornerstone for many sites’ marketing strategies, so ConversionXL has an outline of how to measure its effectiveness for your store.
Barn2 Media has tips on how a product list table can help increase conversions, especially for stores looking for an “order form” layout.
Good product pages are essential for ensuring customers find the product information they need, and A Better Lemonade Stand has notes on creating great product page design.
Speaking of product page design, Practical Ecommerce has tips on using product pages and content to clue shoppers in on what they should be buying.
If you sell a membership for your site, be sure to consider using recurring billing. Paid Memberships Pro has a case study of how their sales increased when allowing auto-renewal.