This week’s deep read: How Top Brands Structure Their eCommerce Product Category Listings from Atlantis Themes. Lots of insights into how to manage the browsing / filtering experience for customers using your categories.

New or Updated Plugins & Themes

Tutorials & Reviews

Marketing & Conversions

  • Power Reviews outlines the importance of post-purchase emails this week along with detailed guidelines for post-purchase emails to get more product reviews.

  • Product packaging is an important part of the eCommerce experience, as unboxing a mailed good is the same as walking into a retail store. A Better Lemonade Stand has a review of using Packlane for custom packaging to take your store’s brand and unboxing experience to the next level.

  • Speaking of packaging, Shopify has a great interview this week on product packaging tips.

  • ConversionXL published a great guide to usability testing for DIYers to start improving the browsing experience on their site.

Thanks for stopping by, and enjoy your weekend!

Posted by Beka Rice

Beka Rice manages the direction of Sell with WP content and writes or edits most of our articles to share her interests in eCommerce. Or she just writes as an excuse to spend more time jamming out to anything from The Clash to Lady Gaga. Who knows.

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