This week’s deep read: How Top Brands Structure Their eCommerce Product Category Listings from Atlantis Themes. Lots of insights into how to manage the browsing / filtering experience for customers using your categories.
New or Updated Plugins & Themes
- Easy Digital Downloads has released a new free theme that’s already used on a couple popular sites like Restrict Content Pro and AffiliateWP.
Tutorials & Reviews
- SkyVerge has a guide to managing WooCommerce order status for virtual or digital goods sellers, as WooCommerce handles processing vs completed statuses differently in some cases.
Ensure you’ve hit the points in this Google Analytics eCommerce checklist from Practical Ecommerce, especially if you’ve recently started using eCommerce tracking.
Marketing & Conversions
Power Reviews outlines the importance of post-purchase emails this week along with detailed guidelines for post-purchase emails to get more product reviews.
Product packaging is an important part of the eCommerce experience, as unboxing a mailed good is the same as walking into a retail store. A Better Lemonade Stand has a review of using Packlane for custom packaging to take your store’s brand and unboxing experience to the next level.
Speaking of packaging, Shopify has a great interview this week on product packaging tips.
ConversionXL published a great guide to usability testing for DIYers to start improving the browsing experience on their site.