This week’s deep read: How Top Brands Structure Their eCommerce Product Category Listings from Atlantis Themes. Lots of insights into how to manage the browsing / filtering experience for customers using your categories.
New or Updated Plugins & Themes
- Easy Digital Downloads has released a new free theme that’s already used on a couple popular sites like Restrict Content Pro and AffiliateWP.
Tutorials & Reviews
- SkyVerge has a guide to managing WooCommerce order status for virtual or digital goods sellers, as WooCommerce handles processing vs completed statuses differently in some cases.
-
Ensure you’ve hit the points in this Google Analytics eCommerce checklist from Practical Ecommerce, especially if you’ve recently started using eCommerce tracking.
Marketing & Conversions
-
Power Reviews outlines the importance of post-purchase emails this week along with detailed guidelines for post-purchase emails to get more product reviews.
-
Product packaging is an important part of the eCommerce experience, as unboxing a mailed good is the same as walking into a retail store. A Better Lemonade Stand has a review of using Packlane for custom packaging to take your store’s brand and unboxing experience to the next level.
-
Speaking of packaging, Shopify has a great interview this week on product packaging tips.
-
ConversionXL published a great guide to usability testing for DIYers to start improving the browsing experience on their site.
