Whew, 2 weeks of content here, so lots of create marketing tips this week!
New or Updated Plugins & Themes
- Easy Digital Downloads has an update coming for the Commissions add-on geared towards performance enhancements, so be sure to check it out, especially if you have site customizations in place.
Marketing & Conversions
- Every merchant wants more traffic, right? Here’s how you can optimize your content plan for organic search to drive more visitors from Practical Ecommerce.
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Now what to do with those new readers? Shopify has a great guide to optimizing your content for revenue so that your marketing investments produce real cash.
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Lead magnets can help get customers interested in what you’re selling, and Kissmetrics has a guide to adding lead magnets to your products to fuel growth.
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Product reviews are a great selling tool, and Power Reviews has some tips on collecting and displaying helpful reviews.
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Product descriptions are an important part of any online store, and Boostrapping eCommerce has 7 tips on writing persuasive descriptions.
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To optimize your holiday traffic this year, Shopify Plus recommends optimizing on-site search to help customers with the browsing experience.
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Barn2 Media shows you how you can increase sales with a product table comparison for WooCommerce stores.
Other Tips & Articles
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For the merchants doing recurring billing out there, be sure to read up on ConversionXL‘s Leading indicators of churn and what you can do about them.
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If you’re interested in the DIY route for product photography, check out this collection of useful photo editor tools from Shopify.
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The Shopify Plus blog has an interesting deep-dive analysis of 10 top b2b sellers and what makes those sites successful.
