A random, sad personal note: WooCommerce has retired Canvas, which was one of the first WordPress themes I’d ever worked with! I definitely haven’t used it in some time (I think Storefront is a more robust option these days), but sad to see an era end.
Tutorials & Reviews
- A Better Lemonade Stand has a detailed review of using Jilt for cart abandonment.
Marketing & Conversions
- Ready to start holiday prep? Kinsta has a super detailed guide to 10 eCommerce strategies you should implement as you prep for holiday sales.
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Kissmetrics has tips on reading minds to close sales (or, how to use customer information for more effective conversions).
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Does structured data really help with traffic? ConversionXL has original research showing star ratings have a big impact on click-through rate.
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Boostrapping eCommerce has 5 user-generated content strategies that can help your store’s conversion rates.
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Content marketing takes a lot of work, so Shopify has 4 eCommerce blog post templates to help you get started.
Other Articles & Tips
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The eCommerce Fuel podcast this week interviews VC Zach Ware, and there’s a great segment that stuck out to me on the cost of great customer service at Zappos, which was a huge revenue driver for them:
But you think about that when you’re small and you think that’s expensive. It must cost so much money to be that flexible. And I remember getting this email this one day and we had done $8 million in revenue that day, that day…On that $8 million day, those write downs [customer service costs] cost us $300,000. And that’s it, that’s the cost of it.
- The Shopify Plus blog has a crazy-detailed guide to inventory management, which is especially useful for merchants with inventory being used by multiple sales channels.
