A random, sad personal note: WooCommerce has retired Canvas, which was one of the first WordPress themes I’d ever worked with! I definitely haven’t used it in some time (I think Storefront is a more robust option these days), but sad to see an era end.
Tutorials & Reviews
- A Better Lemonade Stand has a detailed review of using Jilt for cart abandonment.
Marketing & Conversions
- Ready to start holiday prep? Kinsta has a super detailed guide to 10 eCommerce strategies you should implement as you prep for holiday sales.
Kissmetrics has tips on reading minds to close sales (or, how to use customer information for more effective conversions).
Does structured data really help with traffic? ConversionXL has original research showing star ratings have a big impact on click-through rate.
Boostrapping eCommerce has 5 user-generated content strategies that can help your store’s conversion rates.
Content marketing takes a lot of work, so Shopify has 4 eCommerce blog post templates to help you get started.
Other Articles & Tips
The eCommerce Fuel podcast this week interviews VC Zach Ware, and there’s a great segment that stuck out to me on the cost of great customer service at Zappos, which was a huge revenue driver for them:
But you think about that when you’re small and you think that’s expensive. It must cost so much money to be that flexible. And I remember getting this email this one day and we had done $8 million in revenue that day, that day…On that $8 million day, those write downs [customer service costs] cost us $300,000. And that’s it, that’s the cost of it.
- The Shopify Plus blog has a crazy-detailed guide to inventory management, which is especially useful for merchants with inventory being used by multiple sales channels.