Howdy, product creators! We’re ramping up for Black Friday / Cyber Monday deals next week, so if you’re running a sale you’d like included, please share it here.
Tutorials & Reviews
- Paid Memberships Pro has a guide to creating data backups for your site — while targeted at membership sites, it’s important for any online seller.
Marketing & Conversions
- Shopify Plus has tips this week on optimizing your store for Black Friday and Cyber Monday to maximize sales.
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This week’s eCommerce Fuel podcast covers calculating customer LTV and how you can use it to make decisions.
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Speaking of LTV, Practical Ecommerce has a guide to turning seasonal shoppers into lifetime shoppers to increase customer LTV for your store.
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Kissmetrics has 6 market tactics to boost retention that would be great for post-holiday implementation.
Other Tips & Articles
- I wrote a guide to developing a customer service tone guide on SkyVerge this week. While our guide is focused on software, it can be used as a starting point for any company who’s doing support or customer service.
