Howdy, product creators! We’re ramping up for Black Friday / Cyber Monday deals next week, so if you’re running a sale you’d like included, please share it here.
Tutorials & Reviews
- Paid Memberships Pro has a guide to creating data backups for your site — while targeted at membership sites, it’s important for any online seller.
Marketing & Conversions
- Shopify Plus has tips this week on optimizing your store for Black Friday and Cyber Monday to maximize sales.
This week’s eCommerce Fuel podcast covers calculating customer LTV and how you can use it to make decisions.
Speaking of LTV, Practical Ecommerce has a guide to turning seasonal shoppers into lifetime shoppers to increase customer LTV for your store.
Kissmetrics has 6 market tactics to boost retention that would be great for post-holiday implementation.
Other Tips & Articles
- I wrote a guide to developing a customer service tone guide on SkyVerge this week. While our guide is focused on software, it can be used as a starting point for any company who’s doing support or customer service.