Happy Holidays! I hope you’re all able to enjoy some restful time spent with family & friends 🙂
Tutorials & Reviews
- Barn2 Media has a guide to creating a table layout for digital sellers using Easy Digital Downloads for improved browsing and navigation.
Marketing & Conversions
- How effective can content marketing be? eCommerce Fuel‘s most recent podcast takes a deep dive into how to build a blog that drives sales for your store.
Kissmetrics has a collection of engagement marketing metrics and how your business can improve them for more effective customer relationships.
Gift cards can be a powerful tool for marketing and increasing average order value, and Bootstrapping eCommerce has a guide to using gift cards to increase conversion rates.
We published a guest post on turning your store into a conversion machine for the holidays, but these are also great tips to kick off Q1 sales and marketing.
Other Tips & Articles
Selling internationally? This guide from SkyVerge shows you what you need to know about landed costs and selling cross-border.
MemberPress has a collection of SEO tools that are helpful for membership sites looking to grow their audience.
EU merchants should check out this post from WooCommerce on GDPR compliance for your site.
Power Reviews has some tips on generating product reviews from your holiday shoppers.