New or updated plugins & themes
- Jilt has added segmentation rules for emails, making abandoned cart and follow up emails even more relevant for your customers.
Tutorials & reviews
- For those of you learning frontend development: How to customize WooCommerce product pages like a pro was published right here. 🙂
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When running a membership site, helping your users know what content they’ve read can be useful. We’ve published a guide to helping members track content progress with a useful free plugin.
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If your membership site uses Paid Memberships Pro, check out this guide to adding a notification for upcoming expiration to keep your members in the loop.
Marketing & conversions
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Is Kickstarter just for funding? Maybe not — check out this post from Upsell on how Steeped Coffee used Kickstarter to build a community.
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Kissmetrics has an interesting take on using Google image searches to drive sales now that the “View image” action has been removed from results.
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I published a guide on Jilt on using upsells to increase revenue for your store.
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And another guide on Jilt: How to use social media to grow your email list.
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WooCommerce has an overview of five best practices for email marketing.
Other tips & articles
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We published a guide to the first 9 things to customize in WooCommerce, which is also a good refresher for many of you with existing sites.
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Kissmetrics has a really useful guide on why you need negative reviews, including how to respond to and use negative feedback.
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GDPR may seem like a thing of the past, but I’ve recently had some great conversations with merchants who are still trying to understand how GDPR fits into their marketing strategies. My colleague Max published a guide to GDPR with email marketing on Jilt.
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Shopify has a huge guide to beautiful DIY product photograph that helps you with basics of setup and camera settings.
Thanks for stopping by, and enjoy your weekend!
