? Another week, more recommended reading!
Tutorials & reviews
- We published a guide this week to adding share links to WooCommerce product reviews.
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Easy Digital Downloads has a guide to selling photography in your own store that does a great job of covering the basics.
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Sites using Paid Memberships Pro should check out this guide to offering discounts for longer memberships at checkout.
Marketing & conversions
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iThemes has a great guide to how testimonials or reviews can boost business, along with some checklists to get you started.
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More and more shopping is done via mobile devices, and Bootstrapping eCommerce has some tips on how to optimize for mobile checkout to help capture those sales.
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Kissmetrics has a super detailed guide on how you can leverage social media to drive online sales.
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While marketing automation is a powerful sales driver, it can be tough to know what to automate and how. ConversionXL has a guide to building a marketing automation strategy to help.
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Speaking of automations, iThemes has a list of 5 email marketing tips that can help you improve newsletter and automated emails.
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You can learn more about why you should use lifecycle email marketing at Jilt.
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Practical Ecommerce published a DIY guide to Instagram marketing for lifestyle brands.
Other tips &articles
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Shopify has a really detailed guide to shipping items internationally to help you determine if international sales are feasible for your store, and how to do them.
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Working with unhappy customers is one of the toughest things about customer service, and Shopify has some great foundational tips on helping upset customers for eCommerce stores.
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WooCommerce has a beginners’ guide to eCommerce photography to help you get started with better product images.
Thanks for stopping by, and enjoy your weekend!
