Today’s Ask SellwithWP question comes from Rick:
How do I use WooCommerce grouped products? I can’t find a WooCommerce grouped products tutorial anywhere, and the documentation is a bit tough to follow.
This is a great question. Grouped products are part of WooCommerce core, yet they’re not frequently used. For stores that want to sell products that are bundled or “sold as a unit”, there are several available options. However it can be tough to decide which option is right.
This quick WooCommerce Grouped Products tutorial will walk through the appropriate use-cases for grouped products and how to set them up.
When to Use WooCommerce Grouped Products
So let’s start with when to use grouped products before we discuss how to create them.
Grouped products are simply a group of simple products – you can sell products individually, or sell them in a group. However, the second part is what throws people. The core grouped products functionality is meant when you don’t have to sell the products in a particular group, bundle, or configuration, and that customers don’t have to buy everything in the group. It’s more about displaying the products together to (a) make it easy to purchase them together, and (b) tell customers or remind them that you have a related product.
A good use case for a grouped product is an iHome – customers that purchase this product will most likely need batteries as well. You can offer a package of batteries along with the iHome in a grouped product to remind customers they might need this product, and they can purchase both at the same time. Both the iHome and package of batteries will also be displayed as standalone products in your catalog.
Think of WooCommerce grouped products as a set of related products. The WooThemes documentation gives the example of a furniture set, which is also appropriate. Pieces in a living room set can be purchased separately, but you could also list them as a product group to let customers simply add which pieces they’d like to purchase. You can use simple products as part of a group.
As a side note, grouped products make coupon creation really easy, as you can restrict a coupon to the bundle, and the coupon will apply to any product within the bundle, but not others. However, this does not work with the Bundle Style Coupons extension.
How to create WooCommerce Grouped Products
To create a grouped product, you’ll need to take a few steps. After we’re done, our finished product will look like this:
First, we need to create this grouped product so that we can add other simple products to it. Add a new product to your catalog, and create a “Grouped Product” type:
I’m going to make this my “bundle” option for the products I sell individually. In this case, I’ll call it “iPhone 5c / 5s Bundle” and add a bunch of iPhone products to it. This makes a handy landing page for advertisements or affiliates if you’re promoting all of these products instead of your main shop page.
Once I’ve set up my grouped product page, I need to add some products to this group. Using new or existing products, add these to your new group while editing the products. You can do so from “Linked Products” under Product Data:
Do this for every product you want to be in the group, then check out your product with the “Grouped Product” type. Now all products in the group are displayed in the product page like our example!
By default, all products will be visible. If you think customers won’t need any other info than the name and price for a product in a group, or you’ve included that information already on the grouped product page, you can choose to make the individual products hidden. This will allow the product to be purchased only via the grouped product page, but hide it elsewhere and remove the link to the product page.
Conclusions: Take it Further
My favorite way to implement this is to use the grouped product page as the primary page for a “main” product, then have small add-ons or upsells in the group. I first add all product details for the “main product” to the grouped product page that I can.
I then create the “real” page for my product, and only include pricing and inventory information. Then, I set the visibility of the main product’s page to hidden:
This makes sure that this product can only be found and purchased from the grouped product page. I then create any other products I want to sell with this main product, and add them to the grouped product.
In the example below, I’ve set up a grouped product for a camera. I’ve also put batteries and a case in this product group as well, but I’ve hidden the product page for the camera (where I’ve only entered stock and pricing information). This lets me put the description and all details on the “group” page and makes this page the only option available to purchase the camera item.
The batteries and case titles link to the product pages for these items, as I haven’t hidden them from the catalog and sell them individually in addition to selling them as part of this group.