1. WordPress eCommerce Platforms Guide
  2. WordPress eCommerce Guide, Part 1: WooCommerce Review
  3. WordPress eCommerce Guide, Part 2: WP eCommerce Plugin Review
  4. WordPress eCommerce Guide, Part 3: Easy Digital Downloads Review
  5. WordPress eCommerce Guide, Part 4: Cart66 Cloud Review
  6. WordPress eCommerce Guide, Part 5: Shopp Review
  7. WordPress eCommerce Guide, Part 6: Jigoshop Review
  8. WordPress eCommerce Guide, Part 7: eShop Review
  9. WordPress eCommerce Guide, Part 8: Ready! Shopping Cart Review
  10. WordPress eCommerce Guide, Part 9: MarketPress Lite Review
  11. WordPress eCommerce Guide, Part 10: Exchange Review
  12. WordPress eCommerce Guide, Part 11: Conclusion
  13. eCommerce Platforms for WordPress: Ecwid Review
  14. WordPress eCommerce Platforms: WP EasyCart Review
  15. WordPress eCommerce Plugins: WP eStore Review
  16. WordPress Simple PayPal Shopping Cart Review

Comprehensive Guide to WordPress eCommerce Platforms

Ever wonder whether you should use WooCommerce vs Jigoshop, or Cart66 vs Shopp for your WordPress eCommerce store? How about which WordPress eCommerce platform would be best for the types of products you sell? Then we wrote this guide for you. Our goal for the Sell with WP Comprehensive Guide to WordPress eCommerce Platforms is to provide an all-in-one reference for the top WordPress eCommerce plugins so that you have some insight into the possible uses and functionality for each platform (rather than the simple list of pros and cons you get from most sites).

You can jump right to our table of contents if you want.

Why WordPress eCommerce?

We all love the ease of setting up a WordPress site and the endless possibilities for customization that it offers as a CMS. Many a WordPress user has invested countless hours (and a lot of elbow grease) into developing a blog or website, and the result can be a thing of beauty. If you wanted to monetize those efforts with a shopping cart system, it used to take finding some hosted service that looked awful compared to the rest of your website since there were no seamless integrations to be had. It’s no surprise then that eCommerce plugins and platforms for WordPress have become popular to maintain a consistent “feel” throughout the user experience.

Today many sites use WordPress as an online storefront first, and an integrated blog second due to the ease of use and content management. The options for customization are endless, so sometimes you can do more with a WordPress store than a hosted service. However, WordPress is still a small (but growing!) chunk of the eCommerce pie; WooCommerce currently has the most active installs out of any WordPress eCommerce plugin, yet it only represents 5.4% of the top one million eCommerce sites. As a result, it’s really difficult to find comprehensive information about your selling options when it comes to WordPress. That’s what we’re here for — to provide the most comprehensive, high-quality information available for WordPress eCommerce.

Which Plugins are Reviewed?

In this guide, we tried to review the most popular WordPress eCommerce platforms. This is not an all-inclusive list of all plugins, but we think it represents all of the best options. However, we don’t have equal levels of experience with all of these platforms, so if you have comments or clarifications, please let us know so we can update this guide!

Parts in the series:

If you’re just looking for an overview / brief comparison, feel free to jump right to our Conclusion.

Full Disclosure: The author of this series also works for SkyVerge, who develops WooCommerce extensions. Despite this fact, every effort was made to be impartial and write this guide from a neutral perspective.

Cover Photo Credit: Fosforix (CC BY-ND 2.0 license)

Posted by Beka Rice

Beka Rice manages the direction of Sell with WP content and writes or edits most of our articles to share her interests in eCommerce. Or she just writes as an excuse to spend more time jamming out to anything from The Clash to Lady Gaga. Who knows.


  1. Beka:

    I really like your 2013 guide to shopping systems, and it’s one of the few that look like you actually went through them and snapped shots of pages, features, etc…

    I am the owner here at WP EasyCart and we run http://www.wpeasycart.com which is a new shopping system comparable to wooCommerce and the other large ones here in this list. We would love to see inclusion and a review from independent parties.

    While we were not even live when this 2013 article was written, I would love it if you consider it for 2014 inclusion if you do another review of these systems.


    1. Hi Josh, thanks for the comment! We’ll put this on our idea board.

  2. […] people looking to set up an eCommerce site with WordPress are familiar with the eCommerce plugins built for WordPress and therefore install WordPress and their plugin of choice on a self-hosted site. There are some […]

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