Comprehensive Guide to WordPress eCommerce Platforms
Ever wonder whether you should use WooCommerce vs Jigoshop, or Cart66 vs Shopp for your WordPress eCommerce store? How about which WordPress eCommerce platform would be best for the types of products you sell? Then we wrote this guide for you. Our goal for the Sell with WP Comprehensive Guide to WordPress eCommerce Platforms is to provide an all-in-one reference for the top WordPress eCommerce plugins so that you have some insight into the possible uses and functionality for each platform (rather than the simple list of pros and cons you get from most sites).
You can jump right to our table of contents if you want.
Why WordPress eCommerce?
We all love the ease of setting up a WordPress site and the endless possibilities for customization that it offers as a CMS. Many a WordPress user has invested countless hours (and a lot of elbow grease) into developing a blog or website, and the result can be a thing of beauty. If you wanted to monetize those efforts with a shopping cart system, it used to take finding some hosted service that looked awful compared to the rest of your website since there were no seamless integrations to be had. It’s no surprise then that eCommerce plugins and platforms for WordPress have become popular to maintain a consistent “feel” throughout the user experience.
Today many sites use WordPress as an online storefront first, and an integrated blog second due to the ease of use and content management. The options for customization are endless, so sometimes you can do more with a WordPress store than a hosted service. However, WordPress is still a small (but growing!) chunk of the eCommerce pie; WooCommerce currently has the most active installs out of any WordPress eCommerce plugin, yet it only represents 5.4% of the top one million eCommerce sites. As a result, it’s really difficult to find comprehensive information about your selling options when it comes to WordPress. That’s what we’re here for — to provide the most comprehensive, high-quality information available for WordPress eCommerce.
Which Plugins are Reviewed?
In this guide, we tried to review the most popular WordPress eCommerce platforms. This is not an all-inclusive list of all plugins, but we think it represents all of the best options. However, we don’t have equal levels of experience with all of these platforms, so if you have comments or clarifications, please let us know so we can update this guide!
Parts in the series:
- Part 1: WooCommerce Review
- Part 2: WordPress eCommerce Plugin Review (WPeC – AKA: Get Shopped)
- Part 3: Easy Digital Downloads Review
- Part 4: Cart66 Cloud Review
- Part 5: Shopp Review
- Part 6: Jigoshop Review
- Part 7: eShop Plugin Review
- Part 8: Ready! eCommerce Shopping Cart Review
- Part 9: MarketPress Lite
- Part 10: Exchange from iThemes
- Part 11: Conclusions and Recommendations
- Additional: Ecwid Review
- Additional: WP EasyCart Review
- Additional: WP eStore Review
If you’re just looking for an overview / brief comparison, feel free to jump right to our Conclusion.
Full Disclosure: The author of this series also works for SkyVerge, who develops WooCommerce extensions. Despite this fact, every effort was made to be impartial and write this guide from a neutral perspective.